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So Much Moisture!

So Much Moisture!

72 reviews
Regular price $10.50 USD
Regular price Sale price $10.50 USD
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Hydrating Lotion

A modern customized glycerin-infused moisturizer for severely dehydrated hair.

Natural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern. So Much Moisture, is a glycerin-rich formula, enhanced with natural botanical extracts, providing deep hydration and incredible softness. It also contains royal jelly, a natural substance collected from queen honey bees, known for moisturizing hair and rejuvenating the scalp.




  • Deeply hydrating
  • Provides incredible softness
  • Enables very easy root lifting when styling with a styling pick
  • Allows great stretch to better reflect length of hair. (Free- textured styles like puff, fro’hawks and afros are bigger and better!)



Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Juice, Royal Jelly, Lavandula Angustifolia (Lavender) Flower Extract, Equisetum Arvense Extract, Urtica Dioica (Nettle) Extract, Salvia Officinalis (Sage) Leaf Extract, Citrus Grandis (Grapefruit) Seed Extract, Cetyl Alcohol, Cetearyl Alcohol, Behentrimonium Methosulfate, Citric Acid, Caprylyl Glycol, Phenoxyethanol, Fragrance/Parfum, Potassium Sorbate, Dimethyl Stearamine, Anise Alcohol, Coumarin, Limonene.



For undefined textured styling, when coil definition is not a key element, (e.g. afros, pony puffs, frohawks, etc.)

      • Pump into palms and gently massage throughout clean, conditioned hair
      • Apply on hair nearest the scalp to:
        • Ease lifting with styling pick.
        • Add lots of fullness.
        • Discourage shrinkage.
      • Can be re-applied daily or whenever needed.

      For moisturizing coil-defined styles

        • Cleanse with one of the As I Am cleansers and apply As I Am Leave-In Conditioner.
        • Distribute a small amount of So Much Moisture throughout hair.
        • Proceed to style as usual. Keep in mind that after application, you will need a Twist Cream or Gel to define and hold your coil pattern.
        • For daily use, refrain from over-applying if your desire is to retain coil definition.
        • If hair feels dry, rub a small dab within palms and pat along the dampened top layer of your style. The glycerin in the formula will attract moisture from the air and onto your hair. 



          Vegetable glycerin is an organic compound that functions as a humectant . When expertly formulated in hair care products, it attracts moisture from the atmosphere and binds it to the hair-shaft. Moisture is super important for the naturalista because, our hair type has fewer cuticle layers than other hair types and tends to be dry as a fact of nature.

          Properly moisturized hair resists breakage, makes hair more pliable and helps your coils and curls “pop”. Hydrated hair also looks more vibrant and feels softer.

          So Much Moisture is formulated with lots of vegetable glycerin, plus many other natural moisturizers and plant-based conditioners. It gives dry hair the moisture it craves and tremendous softness that you’ll have to feel to believe! It’s best used sparingly, especially if you work hard to achieve a coily/curly defined texture via twist-outs, knot-outs and wash n’ go defining methods. Rub a small amount on the hair following your Leave-In Conditioner application, then style with Twist Creams, Gels and Jellies.

          If you’re rockin’ your full-out texture, you can apply So Much Moisture a little more generously. You hair will be fuller, extend more to its actual length, and be “oh-so-easy” to pick and lift at the roots.

          Remember ladies…don’t over-apply. There is such a thing as “too much of a good thing”, you know. Excessive amounts of glycerin can make hair feel tacky.


          INGREDIENTS: Aqua/Water/Eau, Cetyl Alcohol, Cetrimonium Chloride, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Ricinus Communis (Castor) Seed Oil, Cocos Nucifera (Coconut) Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Phytosterols, Camillia Sinensis Leaf Extract, PEG-40 Castor Oil, Stearlkonium Chloride, Serenoa Serrulata Fruit Extract, Quaternium-18, Propylene Glycol, C12-15 Alkyl Lactate, Fragrance/Parfum, Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Abies Balsamea (Balsam Canada) Resin, Potassium Chloride, Limonene.

          How to use

          Section hair off and apply to damp hair from root to tip.

          Use a generous amount based on thickness of hair.

          For maximum vibrance, apply until color is visibly bright and saturated on your hair (before drying).

          For a subtle look, apply a fingerfull to each chunk or section of hair. 

          Twist or rake through hair for desired style.

          Use a hooded dryer or hand held diffuser to completely dry your Curl Color application (to avoid color transfer).

          For Air Drying, please reserve more time for your hair to completely dry (to avoid color transfer).

          Great for twist outs, coils, wash 'n' go's and rod sets.

          For maximum color longevity, consider wearing a bonnet at night to prevent potential transfer to your pillowcase or bedding.

          Before Applying, it is important to:

          Cleanse the hair using As I Am JBCO Shampoo or Cowash.

          Spray As I Am JBCO Water liberally.

          Apply As I Am Classic Leave-In Conditioner or JBCO Leave-In Conditioner before coloring.

          Towel dry before applying Curl Color

          Hair must be dry or damp (not dripping wet) before applying Curl Color (to prevent color transfer).

          Use gloves to apply color.


          Final results may vary based on the underlying pigment(s) of your hair.

          We recommend a Hair Strand Test prior to Curl Color application for anyone with high lift color, processed, or bleached hair.



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          Customer Reviews
          5.0 Based on 72 Reviews
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          Filter Reviews:
          United States United States
          I recommend this product


          Helps keep my hair juicy! I use this every day and I can't get enough if the moisture it gives.

          As I Am So Much Moisture! Review
          United States United States
          I recommend this product

          Best Moisturizer

          I love this product! Leave hair feeling so soft and extremely moisturized! Ive ordered more than 1 bottles because i dont want to be without it! 5 stars!

          As I Am So Much Moisture! Review
          Jamaica Jamaica
          I recommend this product

          Amazing Moisture

          I Loveeeee this product! Works as described! Hair felt so soft after just 1 use! My staple! This is a must have!

          As I Am So Much Moisture! Review
          United Kingdom United Kingdom
          I recommend this product

          Changed My Life!!

          This product has changed my curls - for the better. For a while now my curls have been suffering, and the cold English weather hasn’t helped. My hairs been frizzy, flat and dry and not curling like it used to. But after trying this (after trying so many other products recently) my curls have dried so soft, so defined and with so much volume! I’m so happy I could cry. The last few weeks have been tough looking in the mirror hating what I see. But this product has changed that. Please, please never discontinue this product!!

          As I Am So Much Moisture! Review
          Sharon C.
          United States United States
          I recommend this product

          Where have you been all my life So much Moisture

          I have extremely dry hair and needed to moisturizer daily until I found "So much Moisture"! Once a week is all my hair needs, leaving it super soft .

          As I Am So Much Moisture! ReviewAs I Am So Much Moisture! Review